Journal

The Upshot

Our blog contains thinking on brand, design and why it matters.
Find articles, news and other posts relevant to you.

News
Design
Messaging
Plain Safe – Mutley Plain road safety campaign launched

Working alongside Vision Zero, Upshot was proud to contribute to this important design project in Plymouth.

by Owen Jones
3 min read
Oct 2026
Article
Oct 2026
Brand
Business
Identity
Six business headaches that are probably a brand's fault
by Owen Jones
5 min read
Brand
Business
Identity
Article
Sep 2026
Brand
Brand Strategy
What's a tomato got to do with your brand?
by Owen Jones
5 min read
Brand
Brand Strategy
Article
Sep 2026
Identity
Brand
Marketing
Is branding different to marketing?
by Owen Jones
6 min read
Identity
Brand
Marketing
Article
Jul 2026
Brand
Identity
Rethinking brand identity
by Owen Jones
3 min read
Brand
Identity
Article
Jun 2026
Business
Identity
Naming
Brand
Your name: the unassuming hero of your brand
by Owen Jones
5 min read
Business
Identity
Naming
Brand
Article
Jun 2026
Brand
The inevitability of brand lag
by Owen Jones
11 min read
Brand
Article
Jun 2026
Brand
Why your last rebrand didn't work
by Owen Jones
4 min read
Brand
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Heard enough, and want action?

Explore our thought process more or discuss your own brand challenge by booking a call now.

Book my call
Book my call
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
DenyAccept