What We do

"What you're getting with Upshot is a firm understanding of who you are, why you exist, and what your message to the world should be. Our website naturally now fully represents that vision."

"The website is such a beating heart of every bit of marketing and comms that we do. It reflects who we really are, and is a world apart from the last website."

"The way our values act as a foundation for everything we do gives us confidence and pride. Without that deep sense of identity, our positivity – even in the toughest of times – would be impossible!"

"The connector idea was an absolute stroke of genius. It feels so obvious now, but it wasn't obvious to us before. This process uncovered our essence – and once we realised connection is our heart, our core, everything else fell into place. The cleverness is the simplicity."

"You've got to build strategic identity at the very beginning. It's absolutely critical to start by creating a common set of values, a shared understanding of purpose and unity. This is fundamentally about culture setting — it's highly strategic. What do we want to be? How do we create unity?" 

"The things that Upshot did, the things that they got us thinking about and doing, and the certainty that the whole branding project has given us is game changing. I honestly couldn't have asked to work with better people!"

“Having this new brand update and the new website and being able to tell our story in a meaningful way has really set the foundation and the benchmark for us as a business.”

"Our brand should reflect how clients speak about us, and Upshot really understood this. Besides delivering an amazing new website, Upshot's true value was clarifying our values and organising principles. Now, our outward appearance matches our high level of service."

“The new look and feel of the charity is exactly what we wanted and needed. All of the schools we work with tell us how good they think the materials look! But what’s been particularly great is that internally the brand strategy has allowed us to focus more on why and how we do what we do.”

“Working with Upshot has transformed the brand, outlook and visual imagery of our Trust of eight primary schools. We have found the process really rewarding – Upshot continues to take the time to really get to know and understand Connect, and are thoroughly professional, flexible and creative.”

"Thank goodness we rebranded! It was crucial in our journey to BCorp and has been transformative. Upshot helped us understand and gain confidence in our identity, and we've since attracted more purpose-driven clients – winning new projects aligned with our values and triple bottom line commitment."

“Rethinking our brand went beyond just the label and website. We didn't expect that this process would give us a solid way to visually and verbally articulate a value system that has sustained us for twenty years and will help us thrive for another twenty."

“We really valued Upshot’s personalised approach to our rebranding exercise. The way that Owen and his team engaged with us at an early stage to find out our core values and purpose meant that we felt that we were in safe hands when it came to the process of putting together our new brand design.”