Valuable Values

Any founder or business leader that has a vision and wants to create impact in their industry will have encountered brand problems or struggles. They may have seen them as other kinds of ‘business problems’ but the chances are, they could be traced back to ‘brand’.

Rather than provide yet another textbook definition of ‘brand’, this book focuses on brand values, reframing the way they are defined. It unpacks a practical process to articulate your values with tips to avoid common pitfalls, opening up a refreshing and empowering sense of optimism and creating a powerfully authentic and distinctive brand.

See how easy it is to turn your values into valuable pillars that genuinely affect differentiation, positioning, marketing, culture, and growth.