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Brand
Activation
Design

Our ideas-led, beautifully-crafted approach to 
bringing your brand to life through design.
Great design has a habit of surprising people – including the people who commissioned it. You might be closer to a creative idea that changes everything than you think.
“With Upshot’s Identity Clarifier Process, you’re getting a firm understanding of who you are, why you exist, and what your message to the world should be.”
Mark Sheldrake, Centre Director, CYE
"The connector idea was an absolute stroke of genius. It feels so obvious now, but it wasn't obvious to us before. This process uncovered our essence – and once we realised connection is our heart, our core, everything else fell into place. The cleverness is the simplicity."
Beth Maughan, Head of Marketing & Comms, WSCF
"The things that Upshot did, the things that they got us thinking about and doing, and the certainty that the whole branding project has given us is game changing."
Dave Briggs, Founder, Building Brands
"Rethinking our brand went beyond just the label and website. We didn't expect that this process would give us a solid way to visually and verbally articulate a value system that has sustained us for twenty years and will help us thrive for another twenty."
Fiona Graham, Director, Devonia Water
“With Upshot’s Identity Clarifier Process, you’re getting a firm understanding of who you are, why you exist, and what your message to the world should be.”
Mark Sheldrake, Centre Director, CYE
"The connector idea was an absolute stroke of genius. It feels so obvious now, but it wasn't obvious to us before. This process uncovered our essence – and once we realised connection is our heart, our core, everything else fell into place. The cleverness is the simplicity."
Beth Maughan, Head of Marketing & Comms, WSCF
"The things that Upshot did, the things that they got us thinking about and doing, and the certainty that the whole branding project has given us is game changing."
Dave Briggs, Founder, Building Brands
"Rethinking our brand went beyond just the label and website. We didn't expect that this process would give us a solid way to visually and verbally articulate a value system that has sustained us for twenty years and will help us thrive for another twenty."
Fiona Graham, Director, Devonia Water
Imagine if design was a bit more useful.
Imagine if instead of being a ‘nice to have’ design was actually more of a crucial part of the way your business interacts with other people.
Imagine if design could actually make a significant difference...
This is the design we believe in.
Design that solves problems.
Design that has purpose.
Design that meets objectives.
It is beautiful, personal and well-crafted:
It’s imaginative, meaningful and reasoned.
It isn’t sloppy, haphazard or pretentious.
Sometimes humble, simple and understated.
Other times, bold and outrageous;
It can turn heads, change opinions, start conversations.
It guides, reassures and clarifies. It instills trust, confidence and desire.
It has the power to turn an idea into reality – to raise a smile, or even change the world.
That’s design that makes a difference.

Graphic design services

We've got decades of experience in bringing brands to life through design - from Devon startups to major charities in London. Here's what great design thinking does so well.

Communicates big ideas

Making the complex understood, clarifying processes and innovation brought to life, visually.

Solves big problems

Playful creativity provides new ways to shift emphasis, rethink challenges and bring strategy to life.

Evokes big emotions

Delight, relief, excitement or even anger - great design helps make people feel what you need them to feel.

Want to see if it's for you? Let's have a 30 min chat and discuss your options.

FAQs
FAQs

How it works

The process is more than a framework, it’s a search, a relentless hunt for new insight and better ideas.

Brand identity and logo design

The foundation everything else is built on. If you need brand identity work, check the Identity Clarifier Process™ page to find out more about how we create your remarkable brand together.

1
  • Strategy-led brand identity
  • Logo and visual systems
  • Brand guidelines

Printed collateral and documentation

From brochures to annual reports, printed products that represent your brand with the craft and thinking it deserves.

2
  • Brochures and guides
  • Annual impact reports
  • Sales and pitch materials
  • Books and publications

Product
packaging

The ultimate in tactile graphic design. Packaging that works on shelf, online and in hand, where beautiful design and a strong brand concept really earn their keep.

3
  • Product packaging
  • Labels and wrapping
  • Boxes and carriers
  • Packaging systems

Digital assets
and motion

On-brand digital content that shows up consistently wherever your audience finds you on social, email, screen and beyond.

4
  • Social media campaigns
  • Animation and
motion design
  • Email marketing assets
  • Infographics

Large format
graphics

Supergraphics, environmental design and large format work that make your brand part of the spaces your audience inhabits.

5
  • Exhibition / event displays
  • Signage and wayfinding
  • Vehicle livery
  • Window and wall vinyls

Branded merchandise

Tangible brand touchpoints that people actually want to keep – because good merch is an extension of a good brand.

6
  • Branded clothing and bags
  • Notebooks and stationery
  • Cups, bottles and drinkware
  • Badges, stickers and pins

Ready to explore more?
We recommend a quick conversation as the first step.

Let’s arrange a coffee (in real life, or virtually, on a video call) where you can tell us more about your brand challenge and we can advise on your next steps. Feel free to email studio@upshotdesign.co.uk if you prefer.

FAQs

How much does graphic design work typically cost?

Claude responded: It varies depending on scope, complexity and outputs.It varies depending on scope, complexity and outputs. We have a day rate and create a flat-fee quote based on that, the time required and the value of the project to your business. We're not the right fit for quick, low-cost jobs – but if you need considered, craft-led design, we're worth a conversation.

Do you manage print and production, or just supply the files?

Both, depending on what you need. We have trusted print and production partners for everything from brochures and packaging to large format and specialist finishes. We can manage the whole process end to end, or supply print-ready files for you to handle production yourself – whichever works best for your project and budget.

Can we use you regularly for ongoing design work and brand assets?

Yes, and many of our clients do. A retainer arrangement means you get consistent, on-brand design support without briefing a new agency every time something comes up. We'll work out what makes sense based on your typical volume of work requirement.

Do we need an existing brand identity to work with you on design?

No – but it helps. If you have brand guidelines we'll work within them to keep everything consistent. If you don't, we'll bring brand thinking into the project anyway. And if you're at the point where you think brand guidelines would be useful (or even a redesign of your brand) we'll be happy to have that conversation too.

What is brand activation?

Brand activation is the process of bringing your brand to life across everything you produce – from a brochure or packaging to a campaign, signage or merchandise. It's the design work that takes your brand identity and applies it to the real world, consistently and with real craft behind it. If your brand is the foundation, activation is the design and communication that's built on top of it.

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