We’re a creative agency specialising in brand and communication design for big-thinkers, change-makers and local heroes. We believe in the amazing impact of creative thinking, dynamic ideas and expert craftsmanship, and combine these to create design that makes a difference for people that make a difference.

See all work

What’s the Upshot?

Individuals, startups, growing businesses and charities have all benefited from the results of our work, so however your organisation makes a difference, we’re here to help. With our principle-led ethos, commitment to quality, and personable approach, let’s discuss what we can do for you next.

Studio news and views

  • Episode 2: Steve Coffey, Compassion UK

    Episode 2: Steve Coffey, Compassion UK


    17th January 2022

    Owen speaks to Steve Coffey about the challenges of international brand management, the value of values that mean something, and the benefit of using empathy rather than shock tactics to retain long-term relationships with supporters.

    Read more

  • December – in a nutshell

    December – in a nutshell


    23rd December 2021

    We’re signing off 2021 with our final month in a nutshell feature. In many ways a very difficult year, but in other ways the most exciting year yet. Take a look through what we’ve been working on and admiring elsewhere.

    Read more

  • Episode 1: James Reekie, Macmillan Cancer Support

    Episode 1: James Reekie, Macmillan Cancer Support


    1st December 2021

    It can only be one charity really, can’t it! We speak to James Reekie, Brand and Creative Consultant at Macmillan Cancer Support, who gives us an energetic and hugely impassioned insight into many years, two major rebrands and countless thrown-out briefs at one of the UK’s most prominent non-profits.

    Read more

See all articles