Website
design and
build

Websites should be engaging, interactive, informative and reliable. Webflow helps us make sure yours is outstanding.
Let’s work together and bring your brand to life online.
“With Upshot’s Identity Clarifier Process, you’re getting a firm understanding of who you are, why you exist, and what your message to the world should be.”
Mark Sheldrake, Centre Director, CYE
"The connector idea was an absolute stroke of genius. It feels so obvious now, but it wasn't obvious to us before. This process uncovered our essence – and once we realised connection is our heart, our core, everything else fell into place. The cleverness is the simplicity."
Beth Maughan, Head of Marketing & Comms, WSCF
"The things that Upshot did, the things that they got us thinking about and doing, and the certainty that the whole branding project has given us is game changing."
Dave Briggs, Founder, Building Brands
"Rethinking our brand went beyond just the label and website. We didn't expect that this process would give us a solid way to visually and verbally articulate a value system that has sustained us for twenty years and will help us thrive for another twenty."
Fiona Graham, Director, Devonia Water
“With Upshot’s Identity Clarifier Process, you’re getting a firm understanding of who you are, why you exist, and what your message to the world should be.”
Mark Sheldrake, Centre Director, CYE
"The connector idea was an absolute stroke of genius. It feels so obvious now, but it wasn't obvious to us before. This process uncovered our essence – and once we realised connection is our heart, our core, everything else fell into place. The cleverness is the simplicity."
Beth Maughan, Head of Marketing & Comms, WSCF
"The things that Upshot did, the things that they got us thinking about and doing, and the certainty that the whole branding project has given us is game changing."
Dave Briggs, Founder, Building Brands
"Rethinking our brand went beyond just the label and website. We didn't expect that this process would give us a solid way to visually and verbally articulate a value system that has sustained us for twenty years and will help us thrive for another twenty."
Fiona Graham, Director, Devonia Water
Your website needs to do more than just sit there.

Build your online presence to make people feel like they’ve already met you.

Home. About. Services. Contact. Follow best practice, do what the web designer recommends, and you'll end up with something structurally identical to your competitors. Functional isn't the same as memorable. And memorable isn't the same as compelling.

The best websites are authentic to the brand behind them, distinctive enough to stop people scrolling, and compelling enough to make the next step feel obvious. That's what we build – not just pages, but online experiences worth having.

Why Webflow?

We build exclusively in Webflow – a powerful design, build and content management platform all in one. It's a deliberate choice, and one our clients get great results from.

Update your site content with ease

You don’t need a techie for day-to-day changes. Your team stays in control without needing to call us every time.

Robust, secure and reliable

Webflow websites are built for peace of mind with no third-party plugins holding them together.

Grows with your trajectory

Built with repeatable components, you’ll be able to easily add pages, features and content as you evolve.

Want to see if it's for you? Let's have a 30 min chat and discuss your options.

How it works

Building a great Webflow site that works for you is an art form and a science. Our websites are crafted, meticulously planned and built to the highest standards.

Work out what
goes where

Before a pixel gets placed, we map out the structure. Wireframes and sitemaps that make sure every page has a purpose and every user knows where they're going.

1
  • Sitemap and page structure
  • User journey mapping
  • Wireframes
  • Client sign-off

Get it looking
amazing

This is where the site takes shape visually. Detailed design files built from the wireframes, reviewed and refined until everyone's confident before the build begins.

2
  • full page visuals
  • Interaction mockups
  • working prototypes

Get the words
and images right

Great content is the foundation of all the best websites. We’ll either help manage the copy, imagery and photography or specify what we need you to provide before the build starts so nothing holds it back.

3
  • Messaging and copywriting
  • Image sourcing
  • Photography commissioned

From designs to a real, working website

Approved designs are now built in Webflow. Every page built carefully, every interaction considered, every detail checked against the design files.

4
  • responsive Website development
  • CMS setup and collections
  • Forms and integrations

Test and fix it before anyone else sees it

We put the site through its paces before it goes anywhere near a live URL. Usability, accessibility, speed and SEO all checked and resolved.

5
  • Usability testing
  • Accessibility to AA standard
  • SEO best practice for launch

Launch it and know what to do next

Going live is the beginning, not the end. We get you launched, trained up and set up for the long term.

6
  • Launch and domain setup
  • Staff training session
  • Hosting guidance and setup
  • Ongoing support options available

Don't just take our word for it

Mark from CYE explains how branding affects not just his charity's new website but how their organisation works.

View case study

Ready to explore more?
We recommend a quick conversation as the first step.

Let’s arrange a coffee (in real life, or virtually, on a video call) where you can tell us more about your brand challenge and we can advise on your next steps. Feel free to email studio@upshotdesign.co.uk if you prefer.

FAQs

How long does a website build take?

Typical brochure-stye website projects run across two to three months from kick-off to launch. That includes discovery, design, build, testing and handover. More complex sites might take longer but we'll agree a clear timeline at the start so you know what to expect and when.

Will we be able to update the site ourselves after launch?

Yes – easy content management is one of the main reasons we recommend the Webflow CMS. We'll run a training session before handover so your team can make day-to-day updates confidently without needing to call us every time.

How much does a website project typically cost?

Website projects typically start at £10–13k. The main factors that affect the final figure are the number of pages, complexity of the design, how much copywriting or image creation is needed, and any advanced functionality – things like membership areas, booking systems or third-party integrations. We'll scope it properly before giving you a clear figure.

Do we need to sort our brand out before building a new website?

Not necessarily – but it helps. A website built on clear brand foundations performs better than one that isn't. If you're not ready for a full brand project, we can bring brand thinking into the website process itself – and we can always come back to the brand side in the future when the time is right. We'll tell you honestly what we think when we talk.

Do you do the copy as well, or just the design?

Most of our projects include some level of copywriting support – at minimum we'd recommend letting us handle the key messages, headlines, calls to action and SEO-focused copy, as these have a real impact on how well the site performs. You're welcome to provide copy for the rest, or bring your own writer, but we'll always be honest if we think something needs reworking before it goes live.

Why do you build in Webflow specifically?

Webflow gives us more creative control than most platforms without the maintenance overhead of bespoke code. It produces fast, clean, accessible websites that you can update yourself without needing a developer for every small change. We're Webflow Experts (Webflow's way of saying they trust us to do great work with their platform), and not only do we love working in it, our clients find the results genuinely brilliant for their businesses too.

Want to chat, with no obligation, just to find out more?

We’d love that too. Fill in this little form and tell us a bit about what you’re interested in discussing, and we’ll arrange a follow-up.

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