Who We Are

We’re a creative design agency based in Plymouth, England but working around the UK and beyond. Our passion and expertise is in brand design, applied through brand identity, website design, packaging and design for print.

Our story

Owen Jones had been a freelance designer since 2010, but by 2014 increased demand led him to hire his first employee. Recognising the opportunity he decided to rebrand, and with a clear mission to create design that makes a difference for people that make a difference, in 2017 Upshot was born. 

Our Little Team

Owen Jones
Creative Director
Matthew Bowker
Digital Designer
Gemma Nevitt
Studio Manager

A principle-led Business

'That'll Do' Won't Do

Ultimately design has to solve a problem but monotonous, rehashed and dull work rarely does so. We’re inspired by beautiful, witty and ground-breaking ideas and meticulously crafted execution, and actively pursue these in our own work.

There's No Room For Funny Business

We say no to unethical practices and keep our conscience clean. Authenticity, honesty and integrity are high on our priorities.

Clients Don't Know Nothing

Careful of that double negative! Our customers are the experts in their business, and courtesy, respect and helpfulness are our default position - we’re her to learn as well as guide.

There's More To Life Than Work

Our jobs are pursuits of passion - we're certainly not living for the weekend - but we do keep a healthy perspective. We didn't get into business to run a business.

We Pass It On

From employees to clients, interns and students to peers and even competitors, we aim to be good for our industry and share our knowledge: engaging and empowering when we can.

We Keep It Real

We work best with people with whom we can laugh, share and discuss with freedom. Perpetually personal (as opposed to tediously transactional, perhaps?), we speak plain English and avoid corporate mumbo jumbo.

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