Journal
The Upshot
Our blog contains thinking on brand, design and why it matters.
Find articles, news and other posts relevant to you.
What's a tomato got to do with your brand?
In which we analyse why the humble tomato means different things to different recipes, just like brand values can for your identity. Curious?
Sep 2026
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Heard enough, and want action?
Explore our thought process more or discuss your own brand challenge by booking a call now.
Subscribe to
our newsletter
Occasional updates from Upshot — no spam, unsubscribe any time.