News and views: Article

  • Gain an advantage: Take pride in your appearance

    Gain an advantage: Take pride in your appearance

    Article

    6th June 2016

    When we are going out for a special occasion, we like to make sure we look our absolute best. When we are looking our best we want to make sure we record the occasion with photos and make sure as many people see us as possible! In the same way, when people invest in a well-designed identity they can’t wait to show it off.

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  • Gain an advantage: Provoke desire

    Gain an advantage: Provoke desire

    Article

    19th May 2016

    There are times when recognisability and trust are required as a given. A more ambitious company will need their identity to work a lot harder for them and this is where much larger amounts of money can be spent, and marketing a brand becomes even more strategic.

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  • Gain an advantage: Inspire trust

    Gain an advantage: Inspire trust

    Article

    7th April 2016

    Given the choice, most consumers and businesses will buy what they recognise ahead of unfamiliar alternatives. Sometimes this may be a small, instinctive advantage at the point of purchase. Other times companies design and maintain their brands in a way that instils deep loyalty and almost a tribal sense of belonging.

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  • Gain an advantage: Be recognisable

    Gain an advantage: Be recognisable

    Article

    18th February 2016

    Investing in a strong, well-designed identity will (or should) involve a certain amount of fairly intensive business analysis.

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  • The Simplicity Illusion

    The Simplicity Illusion

    Article

    14th April 2015

    Simple. That word, eh? The designer scratches his head and gropes frantically for the balanced and tactful way to respond.

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