News and views: News
-
Introducing Gemma
12th September 2019
In honour of our traditional method of introducing new team members, we asked Gemma a few quickfire questions to get to know her better.
-
Walking the Walk
10th December 2018
Is your business really different? Does it have a unique characteristic (or combination of characteristics) that makes your customers choose you rather than someone else? Do you sometimes slip into the trap of commoditisation?
-
New Blood 2017
11th July 2017
As is becoming tradition, I took a trip to the Old Truman Brewery in Shoreditch last week to check out the always-eye-opening D&AD New Blood Exhibition – a nationwide gathering of the finest student designers, university courses and their work.
-
Decommoditising Design
4th July 2016
According to Wikipedia a commodity is “an economic good or service when the demand for it has no qualitative differentiation across a market.”