Studio news and views
Here’s where you can keep up to date with what we’re up to, read our opinions and news, and generally get to know us and our world a little better.
19th May 2016
There are times when recognisability and trust are required as a given. A more ambitious company will need their identity to work a lot harder for them and this is where much larger amounts of money can be spent, and marketing a brand becomes even more strategic.
7th April 2016
Given the choice, most consumers and businesses will buy what they recognise ahead of unfamiliar alternatives. Sometimes this may be a small, instinctive advantage at the point of purchase. Other times companies design and maintain their brands in a way that instils deep loyalty and almost a tribal sense of belonging.