Studio news and views

Here’s where you can keep up to date with what we’re up to, read our opinions and news, and generally get to know us and our world a little better.

  • New Blood 2017

    New Blood 2017


    11th July 2017

    As is becoming tradition, I took a trip to the Old Truman Brewery in Shoreditch last week to check out the always-eye-opening D&AD New Blood Exhibition – a nationwide gathering of the finest student designers, university courses and their work.

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  • Design students – will you make it?

    Design students – will you make it?


    9th March 2017

    I’ve developed a strong relationship with the Graphic Communications with Typography course at Plymouth University over the last three years, and it’s been a privilege to take part in their annual Industrial Liaison day twice in that time.

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  • Decommoditising Design

    Decommoditising Design

    Article | News

    4th July 2016

    According to Wikipedia a commodity is “an economic good or service when the demand for it has no qualitative differentiation across a market.”

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  • Gain an advantage: Take pride in your appearance

    Gain an advantage: Take pride in your appearance


    6th June 2016

    When we are going out for a special occasion, we like to make sure we look our absolute best. When we are looking our best we want to make sure we record the occasion with photos and make sure as many people see us as possible! In the same way, when people invest in a well-designed identity they can’t wait to show it off.

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  • Gain an advantage: Provoke desire

    Gain an advantage: Provoke desire


    19th May 2016

    There are times when recognisability and trust are required as a given. A more ambitious company will need their identity to work a lot harder for them and this is where much larger amounts of money can be spent, and marketing a brand becomes even more strategic.

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  • Gain an advantage: Inspire trust

    Gain an advantage: Inspire trust


    7th April 2016

    Given the choice, most consumers and businesses will buy what they recognise ahead of unfamiliar alternatives. Sometimes this may be a small, instinctive advantage at the point of purchase. Other times companies design and maintain their brands in a way that instils deep loyalty and almost a tribal sense of belonging.

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