liberate your brand. liberate your business.

Ready to unlock the true value of identity?

Take our quiz and see how your brand could be holding you back

You built it to be free!

You didn’t start this business to hold yourself back. You built it to make a difference. For impact. For growth. For freedom.

Just like these clients we've helped.

"Our website's stuck in the dark ages: we need something professional that works."
Christian Youth Enterprises
“Our website's a patchwork of fixes that never solves the real problems – and our story keeps getting lost.”
Real Ideas
“We're going through a big internal change – the brand needs to reflect that.”
Wiltshire & Swindon Community Foundation
“We've grown and acquired, but now we feel disconnected – help us build unity.”
Transforming Learning Group
“We started on a shoestring, but now our brand is holding us back.”
Building Brands
“We have an amazing story but we’re struggling to tell it.”
Ivybridge Brewing Co
“Our brand has become messy, can you help make it easier for us to manage our branded materials?”
First Give
“How can we bring three distinct brands under one roof?”
Big Picture Care Group
“We need a more meaningful look and feel that captures our essence.”
Connect Academy Trust
“Our brand and positioning are rooted in the past – how can we show progression?”
Elixel
“Our services are industry-leading, but you wouldn't know it from our website! Help?”
Plymouth Learning Partnership
“We’ve outgrown our brand and it’s holding us back.”
Hiyield
“People would love the impact of our unique approach – if only we were explaining it.”
Devonia Spring Water
“Our marketing looks fine on paper but we still don’t stand out...”
“We’re emotionally tied to our logo but I’m not sure it’s the inspiring asset it could be...”
“We do a lot of social but is it all just noise?”
“We talk about having a USP but honestly, I’m not convinced...”

Brand Cage / Brand keɪdʒ (n) /

“A hidden brand condition that traps and holds your business back,
masquerading as a marketing, sales or other ‘business problem’.”

"If our culture is strong, why aren’t we attracting the right people?"
"We have tonnes of ideas to stand out, but it’s hit and miss whether they’re working!”
“Creating decent sales and marketing materials surely shouldn’t take THIS long...?”
“I’m not sure our website is that much worse than anyone else’s is it? Why don’t we get leads from it?”
You don’t need to
fire your marketer,
trick the algorithm
or try a different
colour scheme...
You need to free your brand!
Look what happens when a brand is liberated!

Upshot’s Identity Clarifier™
will get you there

This is how to make your brand work harder
and help you achieve your business goals
(rather than holding you back from them)

1

Who you are

Values that go beyond moral platitudes and become critical tools for decision-making, messaging and audience engagement.

2
‍
How you sound

Emotive language that communicates your mission and unites your team and gives focus to your ambitions.

3

How you look

Design systems and assets that stand you out head and shoulders above your competitors whilst making regular marketing content easy to keep consistent.

4

FREEDOM!

A distinctive, authentic and compelling articulation of who your business really is, and why it matters to those who matter to you!

Start walking with more of a swagger, less of a limp.

Why wait? Take action.

Test your brand.

Values that go beyond moral platitudes and become critical tools for decision-making, messaging and audience engagement.

Take The Quiz

5 minute questionnaire

Book a brand health check.

Values that go beyond moral platitudes and become critical tools for decision-making, messaging and audience engagement.

Book Consultation

Free brand health check

Ready to unlock the true value of identity?

Take our quiz and see how your brand could be holding you back

Oooooh look at that...

Here are some examples of brands we've helped liberate.

PLP faced challenges from new competition. We helped them reinforce their experience and expertise through their brand.

Open case study

The Southwest's marketing community had outgrown its identity – and it was starting to show

Open case study

A community organisation with three historic venues and a packed programme needed a website that could finally keep up.

Open case study

Europe's oldest community foundation reframes its core identity

Open case study

Three co-owned care companies, now united and working together to change perceptions of truly personal care.

Open case study

Supporting a fast-growing digital agency to reposition and connect with more of their perfect clients.

Open case study

40 years of brilliant work, but no words to describe it – until now

Open case study

A high performing website is the icing on the cake for this ambitious trust with a deep understanding of their brand.

Open case study

Empowering a social enterprise to position themselves more professionally – boosting their appeal and creating opportunities

Open case study

After ten years building websites for clients, Elixel realised they'd never properly designed their own.

Open case study