Macmillan Cancer Support

Brand design support

Brand & Visual Identity | Editorial & Layout | Marketing Communications

  • Supporting Macmillan’s long-term investment in their brand with materials for marketing, comms and fundraising.

  • How do they make a difference?

    One of the UK’s most well-known charities, Macmillan are famous for their tireless work with people affected by cancer. From health care and support to financial help, campaigning and information, they are loved and relied upon by millions, and their bouncy, unique headline font and bright green graphics are instantly recognisable.

  • What we did for them

    Following a major strategic rebrand with one of the world’s most well renowned agencies, we were tasked with assisting Macmillan’s in-house creative team with rolling out the new identity. We are proud to have been a trusted partner since then, supplying design and artwork for a myriad of different outputs and building strong relationships with dozens of individual clients along the way.

  • Our DNA found its way into almost every piece of communication the charity produced between 2013 and 2018 via the bespoke Photoshop brush assets in various styles we created. These core brand assets were designed to enable the brand green and the famous typeface to be combined with photographic imagery more clearly, allowing for more personal human imagery to take centre stage.

  • How did this make a difference?

    Macmillan are an inspiration to the third sector when it comes to branding and marketing. Their trailblazing approach has paid huge dividends and played a key role in their enormous impact year on year. We’re delighted to have been able to contribute in some small way to their successes through clear, consistent and creative communications over the years.

“Upshot are a hugely talented studio who are a delight to work with. They completely understand our identity and ‘get’ our brand, making them an extremely safe – yet still inspired – pair of hands for any external projects. They’re also highly organised, fast, and great communicators.

I highly recommend them.”

Barbara Cormie, Creative Manager
Macmillan Cancer Support, London