How important is branding and marketing to charities? What challenges do they face in these areas? What pain points do they encounter, and what lessons have they learnt that could help others benefit? Every charity is different and every person we speak to on this podcast will have a different experience and story to tell. 

With extensive experience with a whole range of charities including Macmillan Cancer Support, Shelter and WaterAid amongst others, Kath Simpson has learnt a thing or two about how to help her clients make the most of their budgets. From building brands, launching successful campaigns and strategies, and helping teams to work more effectively, her to approach to innovation has played a key role in her clients’ success.

In this episode, Kath and Owen discuss how writing a great brief can help charities make their budget work harder for them – delivering more effective results and reducing the risk of unnecessary additional costs.

It’s okay to not feel creative. I think it’s [about] understanding [creativity’s] value and allowing the people who are creatives to come up with ideas. Even if it feels uncertain, creativity is about new and novel and innovative things that haven’t necessarily or they haven’t happened in your organisation before. 

Kath Simpson

You can listen now on Spotify, Apple Podcasts, or watch the full video above or on our Youtube channel.

As the season continues, you’ll hear personal anecdotes, valuable learning points and get a first-hand insight into the world of charities including Dogs Trust and First Give, and how they approach and apply their brands. Don’t forget to check back and listen to James Reekie from Macmillan Cancer Support on episode 1 if you haven’t already.

With a new conversation each month, subscribe on your preferred streaming service to make sure you don’t miss a thing. We want this to be an open conversation – if you have questions or points to add, just get in touch. And if you work in charity comms, design or marketing and fancy being a guest on the show we’d love to hear from you.

And if this interests you, you might like to check out our recent article exploring the concerns and benefits of branding within the charity sector once you’ve finished the podcast.

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Written by Owen