How important is branding and marketing to charities? What challenges do they face in these areas? What pain points do they encounter, and what lessons have they learnt that could help others benefit? Every charity is different and every person we speak to on this podcast will have a different experience and story to tell. 

It can only be one charity really, can’t it! We speak to James Reekie, Brand and Creative Consultant at Macmillan Cancer Support, who gives us an energetic and hugely impassioned insight into many years, two major rebrands and countless thrown-out briefs at one of the UK’s most prominent non-profits.

“Our typeface and the font, I always think about it as like monster slippers on a tuxedo!”

James Reekie

There’s so much to learn from this brilliant chat – a great way to start our podcast. You can listen now on Spotify, Apple Podcasts (and Google Podcasts soon, depending on interest), or watch the full video above or on our Youtube channel.

As the season continues, you’ll hear personal anecdotes, valuable learning points and get a first-hand insight into the world of charities including Dogs Trust, Compassion UK, and First Give, and how they approach and apply their brands.

With a new conversation at the end of each month, subscribe on your preferred streaming service to make sure you don’t miss a thing. We want this to be an open conversation – if you have questions or points to add, just get in touch. And if you work in charity comms, design or marketing and fancy being a guest on the show we’d love to hear from you.

And if this interests you, you might like to check out our recent article exploring the concerns and benefits of branding within the charity sector once you’ve finished the podcast.

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Written by Owen