News and views: Article
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Gain an advantage: Inspire trust
7th April 2016
Given the choice, most consumers and businesses will buy what they recognise ahead of unfamiliar alternatives. Sometimes this may be a small, instinctive advantage at the point of purchase. Other times companies design and maintain their brands in a way that instils deep loyalty and almost a tribal sense of belonging.
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Gain an advantage: Be recognisable
18th February 2016
Investing in a strong, well-designed identity will (or should) involve a certain amount of fairly intensive business analysis.
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The Simplicity Illusion
14th April 2015
Simple. That word, eh? The designer scratches his head and gropes frantically for the balanced and tactful way to respond.