The Proof of the pudding… in the eating

Design for Print | Marketing Communications | Packaging

  • Showcasing our packaging credentials and spreading Christmas cheer.

  • In a year where anxiety has been high across the world and many small businesses have struggled – particularly in food and drink – we wanted to offer our services to foodies that just want some external advice. Whether that’s just a listening ear, specific advice about their brand or marketing, or anything in-between, we’re there to help. We just needed a way to grab their attention.

  • The expression ‘The proof of the pudding is in the eating’ was the perfect message. Of course it lent itself perfectly to packaging up a Christmas pud. But more than that, it pointed to the idea that if you don’t try, you’ll never know – take us up on our offer and see where it could take you.

  • We made contact with a fabulous local artisan pudding manufacturer who we’d had some contact with earlier in the year, and decided on a bespoke hexagonal-shaped box. The finishing techniques were key to the impact of the piece, with gold foil, white ink and die-cut holes representing ingredients or crumbs around a spoon shape on the top. Open the lid and the crumbs have diminished – the eating has commenced.

  • Credits

    Design, copy and artwork: Upshot
    Puddings: Figgy’s
    Cardboard/structure engineering: Card Trix
    Printing: Dayfold
    Paper: Colorplan by GF Smith. Specific thanks to Mark Jessett.
    Typefaces: Bely by Typetogether. Alda by Emigre.

“As we munched on our turkey and mince pies last year,
who could have foreseen what was coming?
So warm up this pud, add a cup of good cheer,
and let’s make Twenty-twenty-one stunning!”

Owen Jones, Creative Director, Upshot