Combining Christmas spirit with witty copy – a festive indulgence.
How do they make a difference?
Plymouth is a city with an excellent and under-appreciated food and drink, retail and events offering. The City Centre Company (BID) and City Council were keen to highlight these specific areas within their Christmas campaign, hiring us to develop a creative concept and roll it out across digital and printed media.
What we did for them
‘Ah, well, it is Christmas.’
Who’s never uttered those magical words of permission? Whether it’s a more expensive option from the menu, a particularly perfect gift for a loved one, or even a glass of bubbly and a Crunchie bar before breakfast on the big day, we all allow ourselves extra grace at Christmas when it comes to treating ourselves or others. And rightly so.
How did this make a difference?
The client was delighted with our copy-driven concept that played on this festive benevolence. Everything was given a touch of sparkle and splashed across various poster sites across Plymouth as well as social media channels, contributing to a positive public perception, city-wide, and a busy season in the city.
“It’s a great privilege to work on public-facing campaigns like this, especially at our favourite time of year. The copy-driven approach gave a great platform for a little bit of festive fun.”
Owen Jones, Creative Director