Dogs Trust

Social media stickers and icons

Digital | Marketing Communications

  • Dialling up the fun factor on Dogs Trust’s social media presence.

  • How do they make a difference?

    Dogs Trust is a national treasure of a charity here in the UK. Originally the National Canine Defence League they are the country’s largest dog welfare charity, caring for over 15,000 dogs each year across their network of rehoming centres. Their slogan ‘A dog is for life, not just for Christmas’ was originally created in 1978 and became a phenomenon – on countless bumper stickers and in the psyche of a nation of animal lovers for the last 40 years.

  • What we did

    Following conceptual work by The Clearing (the brand agency behind the client’s newly refreshed brand) we flexed our illustration muscles (in tandem with our go-to illustrator Iris Morgan) to deliver an extensive database of lively digital stickers for use on Dogs Trust’s Instagram account. Some of the stickers shown include illustrations that were created for the brand refresh by The Clearing and their illustrator Mr Griff.

  • The project was a playground for great ideas! We played with hundreds of concepts to find the best way to dial up the fun within the new brand, creating still and animated original assets that reflected the charity’s positive voice.

    Alongside these stickers we helped develop a style guide and icon pack for more pragmatic and informative communication but still with that Dogs Trust charm.

  • How did this make a difference?

    We armed Dogs Trust’s social team with armfuls of assets to further engage their huge audience of followers, communicate advice and build interest in their cause. The charity pride themselves on positive and relatable messaging, and the stickers will play a key role in supporting the launch of their newly defined brand.

“This isn’t our first time working with Owen and the team at Upshot, and certainly won’t be the last. We tasked them to produce a suite of branded icons and stickers for use on our digital channels and we’re very pleased with the deliverables we received. The enthusiasm from the team to do our brand proud was palpable, and the communication was 10/10 from start to finish – and all for a very fair price! Would recommend Upshot to anyone looking for a high quality, professional and warm service. Thank you!”

Dominique Skibinska, Marketing Assistant, Dogs Trust