Britain Against Cancer conference 2018

Brand & Visual Identity | Editorial & Layout | Marketing Communications

  • Breathing life and creativity into the branding for the UK’s largest cancer conference.

  • How do they make a difference?

    The All Party Parliamentary Group on Cancer (APPGC) was founded to provide a voice in parliament for people living with cancer, and brings together cross-party MPs, peers and experts to debate and campaign to improve cancer support services. They have published reports on the government’s Cancer Strategy, and every year they host the Britain Against Cancer (BAC) conference, hosting around 500 delegates.

  • What we did for them

    We were briefed to devise a concept for the BAC conference in 2017, where the theme was to do with communicating concern that the Cancer Strategy was some way behind schedule. Our proposal centred around the idea of one of the most frustrating and complicated things in the world – the humble Rubik’s cube. We built a landscape of these 9x9x9 cubes, symbolising the complexity of the strategy journey and the various stages people were at as they navigated.

  • The graphics created a bold, hard-hitting style for the conference, and featured prominently on our designs for the programme, on-stage lectern, keynote decks and email sign ups amongst other applications.

    We also designed the layout for the APPGC’s recent research report, ‘Progress of the England Cancer Strategy: Delivering outcomes by 2020?’.

  • How did this make a difference?

    Creating a unified theme across the conference brought a much greater sense of consistency, compared to previous years. The bright graphics added life and vibrancy to what could be quite a dry and uncomfortable subject matter, and the organisers were delighted with the impact.

“Upshot’s design brought a fresh and modern approach to the event which is so versatile we are looking to reuse the concept for this year’s event. The Upshot team are a pleasure to work with, they are always prompt and helpful- working with clients collaboratively to refine ideas and designs.”

Bobbie Yoong, Strategic Events Officer, Macmillan Cancer Support*
*Macmillan Cancer Support as the Secretariat for all Party Parliamentary Group on Cancer.