Branding
& identity

Great brands build recognition, trust and desire. Ultimately, they make successful businesses and we love building them.

Big ideas and plenty of personality

Before you can really market your business, you need to understand what you want to be known for. What’s your purpose? What principles drive you? How are you really different from your competitors?

Far beyond just a logo or strap line, we’ll help you dig down and discover the unique recipe behind your business, drawing out creative ways to portray that big idea.

Discovery

Tell us everything. Unload! We want to hear your passion and excitement (and your struggles) so we can understand the brief, form a bond and feel immersed in your world.

Strategy

Bite-sized and accessible or deep and meticulous. Every project will require different levels of research and strategy, but it will always be there.

Creative concepts

Having a strategy and a big idea is essential but the key to maximising it is brilliant creative. A logo often starts things off but it doesn’t end there.

Application

Whether we’ve started with a logo, a pattern, a colour palette or an typographic approach, we’ll develop a system that brings it all together and gives it form.

Guidelines

Neatly packaging up all the strategy and creative assets in a convenient guide, your brand manual will be ready to guide future design solutions.

Guardianship

Whether we helped create your brand and identity or not, we offer ongoing support to help maintain consistency and cohesiveness of future assets.

Case studies

To get a better flavour of how our branding process works and how the results look, have a read through these case studies. Browse the work page for more.