With smiles on our faces and a spring in our step, our little team is tight-knit and ready for action.
STORY
We’re small in size but huge in enthusiasm, dedication and imagination – real people wanting to use our passion for creativity, craft and conceptual thinking to make a positive impact.
TEAM
Creative Director
Digital Designer
Studio Manager
PRINCIPLES
Upshot is built on a foundation not just of meticulous graphic design nerdism (although that’s important too) but of convictions and principles.
Our principles affect all sorts. How we approach projects. Who we work with. How we hire. How we write and speak. What organisations we partner with and support. They’re not just there for show.
'That'll do'
won't do
Ultimately design has to solve a problem but monotonous, rehashed and dull work rarely does so. We’re inspired by beautiful, witty and ground-breaking ideas and meticulously crafted execution, and actively pursue these in our own work.
There's
no room
for funny
business
We say no to unethical practices and keep our conscience clean. Authenticity, honesty and integrity are high on our priorities.
Clients
don't
know
nothing
Careful of that double negative! Our customers are the experts in their business, and courtesy, respect and helpfulness are our default position – we’re here to learn as well as guide.
There's
more to
life than
work
Our jobs are pursuits of passion – we’re certainly not living for the weekend – but we do keep a healthy perspective. We didn’t get into business to run a business.
We pass
it on
From employees to clients, interns and students to peers and even competitors, we aim to be good for our industry and share our knowledge, engaging and empowering when we can.
We keep
it real
We work best with people with whom we can laugh, share and discuss with freedom. Perpetually personal (as opposed to tediously transactional, perhaps?), we speak plain English and avoid corporate mumbo jumbo.
CULTURE
At the heart, what makes an agency special is its people. We place importance on cultivating a good work culture and believe that comes through in our client relationships and creative output.
