We’re big believers in process. Some people think of ‘process’ as some kind of linear pattern that magically works identically every time.
Trade secret: it isn’t.
However, it does encompass various stages (sometimes overlapping, and not often in neat boxes). It does involve approaching each project with discipline. And each part is essential in ensuring a successful and well-managed project.
Through our process we create value by…
…understanding and interpreting
To ensure everyone is on the same page from the start, we consider it essential to start with a clear brief that evaluates the situation, any specific requirements and the problems that require solving.
Usually this involves us interpreting an enquiry; digging deeper and asking pertinent questions to gain a more complete understanding and reveal hidden information.
You’ll be able to influence the project right from the start, explaining all the important details that go into making your organisation so special and unique.
Any previous business strategy work you’ve undertaken should be provided to us at this stage and we will take the time to understand and sift through for the parts that could inspire and define the brand process.
We will then ask more questions, research further and present our findings to make sure we’re on the right track. Through the information you provide, your expectations and our interpretation, we’ll end up with a good, sturdy brief.
With a clear understanding of what’s actually required, we can begin planning.
As designers, our experience enables us to spot opportunities, hunt down references, find new angles to consider and avoid unnecessary pitfalls. This gives us access to more original concepts and is where the really fun part often starts.
Closely linked with the first stage, this helps us link the verbal with the visual. We might find a great idea that will help shape or tweak your overall strategy, or discover a unique characteristic that really stands you apart in your market. At this stage we will probably uncover routes to avoid or little cues that will inspire the core idea at the next step.
You and your team are the experts in your business. The first stage makes it very clear that we rely on you and you are integral to the foundation of the process. This second stage turns the spotlight on us as creatives and encourages some lateral thinking and fresh ideas that may challenge or guide the project. In many ways, nothing is off the table in the insight stage. We allow ourselves the freedom to play, take time and ask ‘what if’. This gives you potential for a much more original and creative solution than if we asked what you wanted and simply drew it for you.
…translating & generating
The conversion of strategic decisions and inspiration into visual ideas involves some hard graft! Creativity requires time and playfulness, and while we sketch and doodle we are toying with the possibilities and opening our minds to those hidden further below the surface.
Depending on what’s being designed, sometimes there is a clear, stand-out idea and we only present this, although we normally present between three and five concepts. You’ll be given chance to see the work that’s gone into each route and take some time to form and rationalise opinions on each.
…developing & refining
Having a good idea is next to useless unless it’s executed beautifully.
Our clients’ input is important to make sure we’re not heading down blind alleys, and we love having conversations that can add depth and improve our work. We’ll then iterate and iterate – working into the logo, layout or other design, to make sure it’s perfectly crafted and ready to use.
Far from being a ‘design factory’, we pride ourselves on meticulously refining our work to the highest standard. We want other designers to look at our work and be inspired, even if they saw the master files, so you know that there will be no ‘that’ll do’ when it comes to your final assets.