November – in a nutshell
30th November 2021
Remember, remember… something something November? It’s been a busy busy month at Upshot HQ and we’ve been so busy we nearly forgot to launch the Nutshell! We’ve got some really exciting projects at different stages and we’re looking forward to the upcoming festivities and a bit of a break in a few weeks! But first, here’s what we’ve been doing and enjoying this month.
1. The Upshot Podcast
With a whole collection of friends and clients in the charity sector, we’ve started recording conversations with some of them ready to share as a video blog and audio podcast. Delving into branding, marketing, design and comms from a non-profit’s perspective – first episode drops this week featuring James from Macmillan!
2. The Balvenie
There’s something entrancing and magical about the way Here Design and Yulia Brodskaya have crafted the promotional materials for Balvenie whisky’s new launch. Strips and strips of paper, lovingly curled into an organic-looking pattern that represents the complexity of the making process. Stunning.
4. Smeaton Homes
This project has been a long time in the making – we’ve been working on it for months and it’s fab to see things taking shape. These brochures will be wonderful informative little snippets of guidance for tenants, landlords, vendors and buyers, and we’re also well underway creating window graphics and signage as well as their website, of course.
Seriously cool, you’ve got to check out Craig Ward‘s new project on Behance or Instagram. Taking lego tiles and bricks to create typographic forms – sometimes classical, other times more jovial – even replicating the effect of zooming into pixelated letters in some cases (quite a surreal effect). Just a bit of fun really, but really brilliantly done.
Is branding a dirty word for charities? We don’t think so. Our recent article delves into the subject with some fantastic charity success stories, explaining first hand why their brands are so important to their operational success. Have a read and let us know what you think?
7. Dave Grohl
Surely the former Nirvana drummer and current Foo Fighters front-man is on everyone’s dream dinner party list? He’s sure on mine (Owen), and this book makes me even more convinced. He writes delightfully, with wit, sensitivity and honesty – telling stories of the huge highs and devastating lows of his rock and roll life so far.