Financial event of the decade
28th January 2020
A fancy invitation for a fancy (but casual) event.
We were approached by Aimee from Oracle Mortgages and Becky from St James’ Place to create an eye-catching invitation for their upcoming event in Plymouth. Offering professional advice in a casual setting, the event needed to be positioned in a way that avoided the stuffiness associated with many finance-related seminars.
Introducing a bit of humour and a casual, conversational tone of voice, we focused on the idea of new years’ resolutions and the start of a new decade. We suggested keeping the talks to a max 20 minutes each – tying in nicely with the 2020 theme.
Copper foil on green gave a certain amount of gravitas to the event, and the clients were excited to send them out to their contacts.
Written by Owen